Trauma Screening Course Promo Videos
REpurposing video content Repurposing videos, photos, and graphics is one of the keys to working “smarter, not harder” in communications. This is particularly important for nonprofits with small communications teams (that’s you if you laughed when you read the word “team”) and tight budgets. Repurposing is a way to get more mileage out of content […]
Conference Workshop Summary
Summary of a conference workshop on promoting behavioral health provider well-being that I wrote for my client, Child Health & Development Institute.
Case Study: Website & Event Marketing for a Small Nonprofit
The Fair Housing Association of Connecticut is a small, volunteer-run nonprofit comprised of of fair housing officers, housing developers, advocates, and others. Their primary activity is hosting an annual statewide Fair Housing Conference. However, they had an outdated website and were still using paper registration. I built them a simple but much more modern WordPress website primarily to communicate more clearly about their conference and allow participants to register more easily. I continue to maintain the back end of the website and update the content as needed for the annual conference.
E-Newsletters
While at the Connecticut Fair Housing Center, I started the Center’s first quarterly e-newsletter using Constant Contact. I wrote nearly all of the content, but also sometimes worked with other staff to have them contribute stories about their work. I designed a custom header for the newsletter using Canva and switched to a mobile-responsive design to ensure readability on all devices. Later, I linked newsletter story excerpts to full articles on the Center’s blog to drive more website traffic. I carefully maintained the Center’s email list and used results from each email (open and click rates) to inform changes going forward. The newsletter was distributed to a list of ~1,500 readers (including fair housing advocates, donors and funders, and elected officials) and typically had a ~20% open rate, which is about the industry average.
Annual Reports
At the Connecticut Fair Housing Center, I was responsible for developing the annual report. I worked closely with an outside graphic designer on the layout and design, worked with a photographer for client photos, and wrote nearly all of the report’s content. The report was shared on the Center’s website, shared on social media and in the e-newsletter, and printed in a limited quantity for distribution to funders, elected officials, and major donors.
Social Media Posts
A selection of social media posts I’ve created.
Client Story Video
I worked with photographer/videographer Roger Castonguay of Defining Studios to direct, write the outline and script for, and produce this video for the CT Fair Housing Center. It tells the story of an elderly man who was facing foreclosure on his home due to predatory reverse mortgage practices, and how the Center intervened to save his home.
Annual Appeal Email – Literacy Volunteers
Fundraising email When I worked as Assistant Director of Literacy Volunteers of Greater Hartford, a small adult education nonprofit, I managed the organization’s annual fund campaign, a multichannel effort utilizing email, social media, and print. This email is one I wrote for the organization’s 2015 annual fund campaign. In my last year with LVGH, the Annual […]
Year-End Fundraising Email
Year-End Fundraising email I wrote this year-end fundraising appeal email in 2018 while managing development and communications for the Connecticut Fair Housing Center. It featured artwork from the Center’s fair housing poster contest for youth Click on the image to read the full PDF version of the CT Fair Housing Center’s 2018 year-end email. CT Fair Housing […]
Letter to the Editor
Letter to the Editor on behalf of A community coalition An oldie but a goodie! From 2010 to 2012, I managed the statewide Volunteer Income Tax Assistance (VITA) program for the Connecticut Association for Human Services (CAHS). I facilitated 6 regional coalitions of nonprofit and public organizations that hosted free tax sites for low-to-moderate-income households […]
