Policy Blog Series
Blog Series: Strengthening Connecticut’s behavioral health workforce In 2024-25, in my role as Communications Manager with the Child Health and Development Institute (CHDI), I spearheaded development of a special blog series taking a closer look at the impact of Connecticut’s behavioral health workforce shortage on children, families, providers, and schools. RATIONALE, GOALS, AUDIENCE The goal […]
Case Study: Refreshing a Therapist’s Website Leads to More Traffic – and More Clients
The Project In 2023, I worked with therapist Sandy Wolf to refresh the design and copy of the website for her private practice, Sandy Wolf Psychotherapy. It had been built several years earlier on WordPress using a theme and page builder designed for therapists called Thrive Architect. Over the years, as Sandy worked with various […]
Conference Marketing + Communications
Summary of a conference workshop on promoting behavioral health provider well-being that I wrote for my client, Child Health & Development Institute.
Case Study: Getting a Therapist Online
In early 2021, I built this website for a clinical psychologist opening a new private practice. With the client’s input, I chose to build the site on Squarespace. I worked closely with the client to learn about her goals (attract new patients + referrals plus provide an easy place for current patients to access their telehealth sessions and records), her ideal patients (young women and teens), what made her unique, and her voice.
With this in mind, and with ongoing feedback from the client, I designed the site, wrote all content, sourced images, and designed a logo and color scheme. I also utilized SEO best practices (performing keyword research, incorporating keywords throughout the site, ensuring complete meta data, optimizing site speed, etc.) to ensure her site would show up on the first page of search engine results.
The site has received increasing traffic and my client reports receiving many new patient inquiries as a result. I continue to maintain and update the site for the client as needed.
E-Newsletters
While at the Connecticut Fair Housing Center, I started the Center’s first quarterly e-newsletter using Constant Contact. I wrote nearly all of the content, but also sometimes worked with other staff to have them contribute stories about their work. I designed a custom header for the newsletter using Canva and switched to a mobile-responsive design to ensure readability on all devices. Later, I linked newsletter story excerpts to full articles on the Center’s blog to drive more website traffic. I carefully maintained the Center’s email list and used results from each email (open and click rates) to inform changes going forward. The newsletter was distributed to a list of ~1,500 readers (including fair housing advocates, donors and funders, and elected officials) and typically had a ~20% open rate, which is about the industry average.
Annual Reports
At the Connecticut Fair Housing Center, I was responsible for developing the annual report. I worked closely with an outside graphic designer on the layout and design, worked with a photographer for client photos, and wrote nearly all of the report’s content. The report was shared on the Center’s website, shared on social media and in the e-newsletter, and printed in a limited quantity for distribution to funders, elected officials, and major donors.
Social Media Posts
A selection of social media posts I’ve created.
Annual Appeal Email – Literacy Volunteers
Fundraising email When I worked as Assistant Director of Literacy Volunteers of Greater Hartford, a small adult education nonprofit, I managed the organization’s annual fund campaign, a multichannel effort utilizing email, social media, and print. This email is one I wrote for the organization’s 2015 annual fund campaign. In my last year with LVGH, the Annual […]
Year-End Fundraising Email
Year-End Fundraising email I wrote this year-end fundraising appeal email in 2018 while managing development and communications for the Connecticut Fair Housing Center. It featured artwork from the Center’s fair housing poster contest for youth Click on the image to read the full PDF version of the CT Fair Housing Center’s 2018 year-end email. CT Fair Housing […]
Letter to the Editor
Letter to the Editor on behalf of A community coalition An oldie but a goodie! From 2010 to 2012, I managed the statewide Volunteer Income Tax Assistance (VITA) program for the Connecticut Association for Human Services (CAHS). I facilitated 6 regional coalitions of nonprofit and public organizations that hosted free tax sites for low-to-moderate-income households […]