REpurposing video content Repurposing videos, photos, and graphics is one of the keys to working “smarter, not harder” in communications. This is particularly important for
In early 2021, I built this website for a clinical psychologist opening a new private practice. With the client’s input, I chose to build the site on Squarespace. I worked closely with the client to learn about her goals (attract new patients + referrals plus provide an easy place for current patients to access their telehealth sessions and records), her ideal patients (young women and teens), what made her unique, and her voice.
With this in mind, and with ongoing feedback from the client, I designed the site, wrote all content, sourced images, and designed a logo and color scheme. I also utilized SEO best practices (performing keyword research, incorporating keywords throughout the site, ensuring complete meta data, optimizing site speed, etc.) to ensure her site would show up on the first page of search engine results.
The site has received increasing traffic and my client reports receiving many new patient inquiries as a result. I continue to maintain and update the site for the client as needed.
The Fair Housing Association of Connecticut is a small, volunteer-run nonprofit comprised of of fair housing officers, housing developers, advocates, and others. Their primary activity is hosting an annual statewide Fair Housing Conference. However, they had an outdated website and were still using paper registration. I built them a simple but much more modern WordPress website primarily to communicate more clearly about their conference and allow participants to register more easily. I continue to maintain the back end of the website and update the content as needed for the annual conference.
While at the Connecticut Fair Housing Center, I started the Center’s first quarterly e-newsletter using Constant Contact. I wrote nearly all of the content, but also sometimes worked with other staff to have them contribute stories about their work. I designed a custom header for the newsletter using Canva and switched to a mobile-responsive design to ensure readability on all devices. Later, I linked newsletter story excerpts to full articles on the Center’s blog to drive more website traffic. I carefully maintained the Center’s email list and used results from each email (open and click rates) to inform changes going forward. The newsletter was distributed to a list of ~1,500 readers (including fair housing advocates, donors and funders, and elected officials) and typically had a ~20% open rate, which is about the industry average.
At the Connecticut Fair Housing Center, I was responsible for developing the annual report. I worked closely with an outside graphic designer on the layout and design, worked with a photographer for client photos, and wrote nearly all of the report’s content. The report was shared on the Center’s website, shared on social media and in the e-newsletter, and printed in a limited quantity for distribution to funders, elected officials, and major donors.
A core part of the Connecticut Fair Housing Center’s mission is to educate potential renters and homebuyers about housing discrimination and their fair housing rights. For years, they had printed and distributed a detailed trifold brochure on fair housing rights which was primarily text and expensive to print. Using Canva, I redesigned that brochure into a more attractive, two-sided “rack card” (to still fit inside brochure holders but be less expensive to print) and edited down the text to just what was necessary.
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for nonprofits and mental health professionals
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