REpurposing video content Repurposing videos, photos, and graphics is one of the keys to working “smarter, not harder” in communications. This is particularly important for
I worked with photographer/videographer Roger Castonguay of Defining Studios to direct, write the outline and script for, and produce this video for the CT Fair Housing Center. It tells the story of an elderly man who was facing foreclosure on his home due to predatory reverse mortgage practices, and how the Center intervened to save his home.
I have often been responsible for interviewing clients and writing up their stories to illustrate the impact of various programs and policies on real people.
To respect the client and avoid stereotyping, I use the clients’ own words as much as possible and try to paint a picture of the full, complex person, not just the challenge they were facing. There is often a fine line between illustrating a program’s positive impact and painting an organization as a savior – thus disempowering the client. I encourage giving clients as much information and control over how their stories will be shared as possible.
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Communications consultant
for nonprofits and mental health professionals
© Shannon Houston Consulting LLC 2024