Trauma Screening Course Promo Videos
REpurposing video content Repurposing videos, photos, and graphics is one of the keys to working “smarter, not harder” in communications. This is particularly important for nonprofits with small communications teams (that’s you if you laughed when you read the word “team”) and tight budgets. Repurposing is a way to get more mileage out of content […]
Case Study: Getting a Therapist Online
In early 2021, I built this website for a clinical psychologist opening a new private practice. With the client’s input, I chose to build the site on Squarespace. I worked closely with the client to learn about her goals (attract new patients + referrals plus provide an easy place for current patients to access their telehealth sessions and records), her ideal patients (young women and teens), what made her unique, and her voice.
With this in mind, and with ongoing feedback from the client, I designed the site, wrote all content, sourced images, and designed a logo and color scheme. I also utilized SEO best practices (performing keyword research, incorporating keywords throughout the site, ensuring complete meta data, optimizing site speed, etc.) to ensure her site would show up on the first page of search engine results.
The site has received increasing traffic and my client reports receiving many new patient inquiries as a result. I continue to maintain and update the site for the client as needed.
Know Your Rights Rack Card
A core part of the Connecticut Fair Housing Center’s mission is to educate potential renters and homebuyers about housing discrimination and their fair housing rights. For years, they had printed and distributed a detailed trifold brochure on fair housing rights which was primarily text and expensive to print. Using Canva, I redesigned that brochure into a more attractive, two-sided “rack card” (to still fit inside brochure holders but be less expensive to print) and edited down the text to just what was necessary.
