Portfolio items filed in Category: Writing

Website for DW Behavioral Health on a desktop, laptop, iPad and iPhone to illustrate responsiveness of website design.

Case Study: Getting a Therapist Online

In early 2021, I built this website for a clinical psychologist opening a new private practice. With the client’s input, I chose to build the site on Squarespace. I worked closely with the client to learn about her goals (attract new patients + referrals plus provide an easy place for current patients to access their telehealth sessions and records), her ideal patients (young women and teens), what made her unique, and her voice.

With this in mind, and with ongoing feedback from the client, I designed the site, wrote all content, sourced images, and designed a logo and color scheme. I also utilized SEO best practices (performing keyword research, incorporating keywords throughout the site, ensuring complete meta data, optimizing site speed, etc.) to ensure her site would show up on the first page of search engine results.

The site has received increasing traffic and my client reports receiving many new patient inquiries as a result. I continue to maintain and update the site for the client as needed.

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Image of CT Fair Housing Center Fall 2018 E-Newsletter. An attractive custom-designed heading is at the top, followed by excerpts of newsletter stories and images. (Post contains PDF of actual newsletter.)


While at the Connecticut Fair Housing Center, I started the Center’s first quarterly e-newsletter using Constant Contact. I wrote nearly all of the content, but also sometimes worked with other staff to have them contribute stories about their work. I designed a custom header for the newsletter using Canva and switched to a mobile-responsive design to ensure readability on all devices. Later, I linked newsletter story excerpts to full articles on the Center’s blog to drive more website traffic. I carefully maintained the Center’s email list and used results from each email (open and click rates) to inform changes going forward. The newsletter was distributed to a list of ~1,500 readers (including fair housing advocates, donors and funders, and elected officials) and typically had a ~20% open rate, which is about the industry average.

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Cover of CT Fair Housing Center 2017 Annual Report, which features the Center's logo in the upper right and then a full-page photo of one of the Center's clients, an older Black woman standing in a parking lot, smiling.

Annual Reports

At the Connecticut Fair Housing Center, I was responsible for developing the annual report. I worked closely with an outside graphic designer on the layout and design, worked with a photographer for client photos, and wrote nearly all of the report’s content. The report was shared on the Center’s website, shared on social media and in the e-newsletter, and printed in a limited quantity for distribution to funders, elected officials, and major donors.

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Shows a preview of a year-end fundraising email I wrote. Click through to read PDF version.

Year-End Fundraising Email

Year-End Fundraising email I wrote this year-end fundraising appeal email in 2018 while managing development and communications for the Connecticut Fair Housing Center. It featured

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Image showing preview of a brochure created for the CT Fair Housing Center. Click through to read PDF.

General Brochure

CT Fair Housing Center Brochure When I started my role managing communications for the Connecticut Fair Housing Center, the organization had produced several issue- and

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Image showing Blog post about fair housing. Click to read PDF.

Advocacy Blog Post

Before the 50th anniversary of the Fair Housing Act, I “ghost-wrote” this blog post taking stock of the fair housing movement for the Connecticut Fair Housing Center’s Executive Director, who then lightly edited the piece.

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