Case Study: Refreshing a Therapist’s Website Leads to More Traffic – and More Clients
The Project In 2023, I worked with therapist Sandy Wolf to refresh the design and copy of the website for her private practice, Sandy Wolf Psychotherapy. It had been built several years earlier on WordPress using a theme and page builder designed for therapists called Thrive Architect. Over the years, as Sandy worked with various […]
Case Study: Nonprofit Social Media Strategy
The Project In 2022, my clients* at the Child Health & Development Institute (CHDI), a nonprofit working to improve children’s behavioral health at the systems, policy, and practice levels, already had a solid overall communications strategy that provided a high-level overview of their goals, key audiences, and messages. But when it came to social media, they told […]
Case Study: Getting a Therapist Online
In early 2021, I built this website for a clinical psychologist opening a new private practice. With the client’s input, I chose to build the site on Squarespace. I worked closely with the client to learn about her goals (attract new patients + referrals plus provide an easy place for current patients to access their telehealth sessions and records), her ideal patients (young women and teens), what made her unique, and her voice.
With this in mind, and with ongoing feedback from the client, I designed the site, wrote all content, sourced images, and designed a logo and color scheme. I also utilized SEO best practices (performing keyword research, incorporating keywords throughout the site, ensuring complete meta data, optimizing site speed, etc.) to ensure her site would show up on the first page of search engine results.
The site has received increasing traffic and my client reports receiving many new patient inquiries as a result. I continue to maintain and update the site for the client as needed.
Case Study: Website & Event Marketing for a Small Nonprofit
The Fair Housing Association of Connecticut is a small, volunteer-run nonprofit comprised of of fair housing officers, housing developers, advocates, and others. Their primary activity is hosting an annual statewide Fair Housing Conference. However, they had an outdated website and were still using paper registration. I built them a simple but much more modern WordPress website primarily to communicate more clearly about their conference and allow participants to register more easily. I continue to maintain the back end of the website and update the content as needed for the annual conference.